I've been fortunate to build and scale digital products, services, and brands across some genuinely interesting (and challenging) markets—including fitness, healthcare, video games, ecommerce, and real estate.
Over the last 13+ years, I've watched the internet evolve how we work, shop, and connect with each other. Along the way, I've learned how businesses actually grow: by understanding who your audience really is, building things they actually find valuable, and creating a brand story they identify with.
I work at the intersection of product development and growth marketing. I care about how things are built, how they reach the right people, and how they scale in the real world. I've started projects from scratch, scaled others, and I'm consistently drawn to big challenges with real opportunity.
The portfolio below is a collection of big swings and experiments—the product of a persistent curiosity about how businesses really work. That curiosity has led me to high-impact opportunities, and I'm excited to see where it leads next.
I'll be based in Milwaukee starting April 2026. Reach out if you'd like to connect.
Highlights
Built and operated a $100M+ decentralized game economy
Owned economic design, product decisions, and live-market outcomes.
Served as Public Operator for a Live Financial Product
100+ AMAs, panels, and public stakeholder presentations for a real-time trading market.
Built and Scaled Profitable Digital Funnels
Launched and optimized affiliate, service, and information products from zero to profit.
Managed Six-Figure Monthly Paid Media Spend
Consistently positive ROI across Meta and Google through unique arbitrage strategy.
Drove Ecommerce Growth as In-House Marketing Lead
Owned ads and UX improvements, delivering peak customer acquisition and record holiday AOV.
Ideas That Shape My Work
“If you want to impress people, make things complicated. If you want to help people, keep it simple.”
Frank Kern
“One of the fundamental rules of marketing: a confused mind always says no.”
Russell Brunson
“Don't find customers for your product; find products for your customers.”
Seth Godin
My Career Evolution
Click any role to expand for details.
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